ABOUT US

WHO WE ARE GET TO KNOW US!

Welcome to DJR Coaching

Welcome to DJR Coaching providers of 1-1 football, small group sessions and training camps. We believe that every player should have the opportunity to discover and develop their potential. Our focus is on delivering high quality position and match specific drills to develop habits, skills, and confidence on and off the pitch.

Our aim is create progression pathways that are dependent on ability, not just age. We do this by working to improve individual players through structured coaching sessions and player analysis using the latest VEO software, and experienced coaches to bring constructive and real feedback that is used to bridge the gap between ‘you’ and the academy player.

020 3665 1548

Dion Allen

Co-Founder, Schools Lead and Head Coach

Dion Allen is a dynamic and experienced football coach with a diverse background in grassroots …

Jordan Allen

Co-Founder and Head Coach

Jordan Allen is a passionate and experienced football fitness coach and amateur …

Rudy Allen

Co-Founder and Head Coach

Rudy Allen is an experienced UEFA B licensed football coach and semi-professional …

Meet our team

get to know us

OUR STORY HOW THEY STARTED DJR

DJR is the combination of three brothers, Dion, Jordan, and Rudy that have grown up in New Malden and Kingston attending local schools, grassroots football clubs, groups and coaching sessions. DJR was set up to support the individual player’s journey into grassroots football and beyond. At a time when quality 1-1 coaching was not accessible in the area, we identified a need to address the detail, and honesty, required by coaches, that players need to excel.

The connections the founders have established over the years have contributed to the growth of the business. DJR therefore was already visible, and locally well placed to gain recognition as a first choice for players and parents.

Our Vision

Our vision is to establish a unique and comprehensive development pathway for players aged 3 to 18, positioning ourselves as the leading provider of personalized 1-on-1 coaching and position-specific training. By delivering an exceptional level of detail, support, and tailored guidance, we empower players to optimise their performance, build confidence, and unlock their full potential both on and off the field.

In addition to player development, we are committed to creating opportunities for young people to grow into skilled and passionate coaches. Through mentorship, training, and development programs, we aim to cultivate a new generation of quality coaches who will inspire and nurture future players creating a positive and lasting impact within the sporting community.

Coach Spotlight

"I am so fortunate for the opportunities that DJR presented me with, being able to coach talented players of all ages. They also provided me with great 1-1 coaching to help me develop and improve areas in my own game. I cannot recommend them enough."

Greta

Football Coach

WANT TO BE A DJR COACH?

HIGHLIGHTED SESSION

FEBRUARY HALF TERM CAMP

Location: Goals Wimbledon, SW20 0UJ • Time: 9am – 3.30pm
Age Range: 6 – 13 • Full Day £40 Half Day £20